Overview
Unit 4: Understanding Search Engine Optimisation for Business
- Defining Search Engine Optimisation
- Understanding the principles of SEO
- How do SERPs work?
- The objectives of SEO
- Understanding the difference between SEO and Pay-Per-Click advertising
- The Impact of SEO on online search results
- The importance of successful SEO
- Conversion
- Increasing web traffic
- Advantages of increased website traffic
- Advantages of increased visibility for businesses
- SEO tools and techniques for driving traffic towards a business
- Meta descriptions
- Image tags
- Keyword research
- Backlinks
- Unique content
- Word count optimisation
- Publication Frequency
- URL structure
- Internal links
- Schema.org markup
- Use of robots.txt files
- Site’s responsiveness to use on a mobile phone
- Monitoring the effectiveness of SEO
- Ways to implement SEO for a given business
Benefits
- Automatic enrolment with an immediate start
- Fully online course
- Study from anywhere, at any time
- Perfect for an introduction or refresher in a subject
- A great addition to a CV
- Receive a digital e-certificate upon completion
- Nationally recognised
- Official CPD-certified course
- Access to an award-winning e-learning platform
- No hidden costs
Price
FREE
Course Type / Level
CPD
Category
CPD (Continued Professional Development)
Who is this for?
Distance Learning is suitable for those who wish to study at their own pace, at a pace that suits them. These courses are designed to be part of you Continuous Professional Development (CPD).
Entry Requirements
Age 19+
EU/UK resident for the last three years
Dates and Duration
Start Date: To Be Advised
Time: At a time to suit you
Day: Work at a day to suit you - Distance Learning only
Duration: 4 Weeks
Location
Online
Progression Route
Accredited Distance Learning courses.
