Overview
Unit 1: Social Media for Business
- The benefits of digital marketing
- Advantages of using social media for business
- Disadvantages of using social media for business
- Social media channels
- Features of social media channels
- Hashtags
- Choosing the right social media platform
- Social media posting
- Targeted audience profiling
- Target audience demographics and examples
- Selecting the best social media platform for your brand
- Brand identity
- The Hierarchy of Effects
- Audience engagement
- Online analytics software
- Metrics
- The importance of an online presence
- Using social media for brand presence
- Social media presence while responding to positive and negative comments
- Customer feedback
- Dealing with complaints
- The importance of monitoring social media activity
Benefits
- Automatic enrolment with an immediate start
- Fully online course
- Study from anywhere, at any time
- Perfect for an introduction or refresher in a subject
- A great addition to a CV
- Receive a digital e-certificate upon completion
- Nationally recognised
- Official CPD-certified course
- Access to an award-winning e-learning platform
- No hidden costs
Price
FREE
Course Type / Level
CPD
Category
CPD (Continued Professional Development)
Who is this for?
Distance Learning is suitable for those who wish to study at their own pace, at a pace that suits them. These courses are designed to be part of you Continuous Professional Development (CPD).
Entry Requirements
Age 19+
EU/UK resident for the last three years
Dates and Duration
Start Date: To Be Advised
Time: At a time to suit you
Day: Work at a day to suit you - Distance Learning only
Duration: 4 Weeks
Location
Online
Progression Route
Accredited Distance Learning courses.
