Overview
Unit 2: Email as a Promotional Tool for Business
- Email campaigns for business
- Benefits and pitfalls of email campaigns
- Audiences
- What is a target audience?
- Market research and market segmentation
- Timing
- Key features of email marketing that can lead to success
- Planning and designing an email campaign
- Content that can be used within an email campaign
- How to measure the success of an email campaign
- Return on investment (ROI)
- Conversion rate
- Cost Per Acquisition (CPA)
- General Data Protection Regulation 2018
- The seven key principles of GDPR
- Why is data used in marketing activities?
- Examples of data used within marketing
- Keeping data safe
- Limitations placed upon use of data for marketing purposes
- Consequences of data protection breaches
Benefits
- Automatic enrolment with an immediate start
- Fully online course
- Study from anywhere, at any time
- Perfect for an introduction or refresher in a subject
- A great addition to a CV
- Receive a digital e-certificate upon completion
- Nationally recognised
- Official CPD-certified course
- Access to an award-winning e-learning platform
- No hidden costs
Price
FREE
Course Type / Level
CPD
Category
CPD (Continued Professional Development)
Who is this for?
Distance Learning is suitable for those who wish to study at their own pace, at a pace that suits them. These courses are designed to be part of you Continuous Professional Development (CPD).
Entry Requirements
Age 19+
EU/UK resident for the last three years
Dates and Duration
Start Date: To Be Advised
Time: At a time to suit you
Day: Work at a day to suit you - Distance Learning only
Duration: 4 Weeks
Location
Online
Progression Route
Accredited Distance Learning courses.
