Overview
Unit 3: Digital Marketing Review
- Marketing through the ages
- Checking review sites before visiting a business
- Undertaking evaluation activities to measure the effectiveness of digital marketing
- Benefits of measuring audience interaction
- Evaluating goals
- Goal examples
- SMART goals
- Evaluation of activities
- Analytics
- Identifying poor and high performing digital marketing
- Indicators of success for a range of digital marketing activities
- Social media posts
- Email campaigns
- Advertisements on third-party sites
- Website interaction
- Pay-per-Click advertising
- Search Engine Optimisation
- Influencer marketing
- Content marketing
- Using outcomes of digital marketing reviews
- Specific metrics used
Benefits
- Automatic enrolment with an immediate start
- Fully online course
- Study from anywhere, at any time
- Perfect for an introduction or refresher in a subject
- A great addition to a CV
- Receive a digital e-certificate upon completion
- Nationally recognised
- Official CPD-certified course
- Access to an award-winning e-learning platform
- No hidden costs
Price
FREE
Course Type / Level
CPD
Category
CPD (Continued Professional Development)
Who is this for?
Distance Learning is suitable for those who wish to study at their own pace, at a pace that suits them. These courses are designed to be part of you Continuous Professional Development (CPD).
Entry Requirements
Age 19+
EU/UK resident for the last three years
Dates and Duration
Start Date: To Be Advised
Time: At a time to suit you
Day: Work at a day to suit you - Distance Learning only
Duration: 4 Weeks
Location
Online
Progression Route
Accredited Distance Learning courses.
